The world is changing as is the way we handle food and drink. In this sense, the flavor trends that await us in the coming year are a reflection of the complex economic and social context that has dominated the past two years.
Some of the flavor trends that will dominate 2023 are:
- Exotic and adventurous flavours
- Natural options at a great price
- Great tasting alternatives that contain less sugar
Flavor of adventure and exotic
The past few years have seen a boom in unique and bold flavors.
While younger generations of consumers are more receptive to experimenting with new flavours, more and more people of all ages are turning to adventurous and innovative choices in their food.
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According to Sensapure, some of the exotic flavors that will be sought after the most in 2023 are:
- Multiple regional blends
- smokey flavours
- contrasting combinations
- fermented
Sweet escape
It is no secret that the past two years have been marked by enormous economic and global challenges.
The Covid-19 pandemic has had a major impact on global supply chains, but the logistical complications have also been compounded by inflation and the war in Ukraine.
The result was an increase in the cost of raw materials and finished products.
Faced with rising prices and fears of a recession, consumers may turn to more affordable alternatives that retain the great taste they are looking for.
For Alex Beckett, director of Mintel Food & Drink, consumers are looking for new ways to enjoy food and beverages that don’t come with a high price tag.
- In 2023, customers will also choose products that not only improve their health, but also their mood.
Looking into 2023, I think we will see turmoil around indulgence as the need to provide fun will increase. Immersion will require more sophisticated thinking, for example about the power of anticipation and the complex flavor combinations that bring joy,” the Mintel CEO said in a recent interview published by Fi Global Insights.
Flavor innovators must also take into account that health remains a differentiator when choosing their food for millions of people around the world.
- This is why reduced sugar options will be some of the hottest in the next twelve months.
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natural flavours
Along with indulgence and the search for escapism, in 2023 we will also see a growth in the sector of flavors and foods that offer natural and health benefits.
As more consumers choose healthier and more sustainable alternatives, the flavor industry is also finding a unique opportunity to develop new ingredients and products.
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For example, the Bell Flavors & Fragrance SPARK platform predicts that in 2022-2023 the most successful flavors will be those able to recall:
- Connect to the roots
- Care
- transformation
- innovation
- diversity
- Calmness and tranquility
The importance of flavors in 2023
Flavors play a vital role in the selection, consumption, and acceptance of foods and beverages. While higher prices are changing the way food and beverages are chosen, health, climate and social responsibility will remain demands of new consumers.
Flavor manufacturers and distributors can take these and other flavor trends into account to stay relevant and gain an edge in the competitive food industry.
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