Mexico. – Coca-Cola, the multinational soft drink company, has launched a new version of its product Creations lineThis is the Coca-Cola Move, a collaboration with Spanish singer Rosalía that includes her new single “Lie Like You Love Me”.
This new design is presented in a container in contrasting colours, as well as displaying some doodles drawn by Rosalía. The design is completed with Spencerian font printwhich will have a superficial effect to give an idea of the transformation.
Consumers can scan a QR code on a collectible Coca-Cola Move can or bottle to access a Coca-Cola Digital Creationsfor access to digital experiences, including behind the scenes of the singer’s new single.
In addition, by completing a series of questions, fans will be able to create their own 3D avatar with the features they would have in the metaverse. They’ll also listen to a playlist based on their mood, and watch a video starring them Rosalia.
I am so excited to launch this drink that was co-created with Coca-Cola. I hope everyone enjoys this journey of music, flavors and creativity as much as I did. I had so much fun creating LLYLM and this collaboration with Coca-Cola.” Rosalia said.
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Coca-Cola Creations line
The Coca-Cola innovation platform, known as Coca-Cola Creations, introduced the first Coca-Cola Starlight drink in February 2022. The aim of this initiative is to reach a younger audience and recruit Marketing strategies Creative to promote it in a different way.
Move is the sixth release in the Creations collection, following previous limited editions from the global innovation platform: Coca-Cola Starlight, Coca-Cola Zero Sugar Byte, Artist Marshmello’s Coca-Cola, Coca-Cola Dreamworld, and Coca-Cola Soul Blast.
One of the main characteristics of this platform is the company’s entry into metaversoSince by purchasing any of these products, consumers will be able to get an exclusive digital item. Since then, she has created over 4,000 digital combinations and plans to remain active in the metaverse.
Coca-Cola Creations focuses on innovations for limited-edition products and digital experiences, such as social media filters for augmented reality, Immersive ASMR audio experiencesexperiences powered by Coke Studio, game events, and early access to Coca-Cola Creations.
The new collaboration between Rosalía and Coca-Cola has arrived #CocaColaCreations #CocaColaxRosalíahttps://t.co/GXRrxZzqCp pic.twitter.com/rm4QRplxPy
– Coca-Cola Mexico (CocaColaMx) February 14, 2023
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