Restalia integrates GPT chat to create a new TGB hamburger

Restalia is launched for use Artificial Intelligence by Chat GPT. Chain that owns brands such as 100 Montaditos, La Sureña Jarras y Tapas, TGB (The Good Burger), Panther Organic Coffee and Pepe Taco You will use this tool to search for new flavours.

Specifically, you’ll do this with TGB with the The goal is to include on its menu the first AI-generated hamburger recipe.

As the company explained, “Innovation is a cornerstone of Restalia” Because of this, they see great potential in using tools like this that complement the usual internal R+D+i department searches.

AIChef, the cooking software to select the best hamburger

In order to share the process with his followers, Restalia launched its own cooking show “AI Chef” With a dynamic similar to Roast battle: every two weeks, for five weeks, the social networks of TGB – The Good Burger will publish a new edition of the cooking show in which they will show the process and results of two hamburgers that they will encounter and whose recipe has been ordered from Chat GPT.

The first round will be a battle betweenRegaetonera Hamburger” and “Rock and Roll Hamburger”; This will be followed by many other surprises that will be added later to the final arrangement in which an internal jury will evaluate according to the criteria of taste, presentation and sincerity of the required style.

Finally, they expect that the winning hamburgers can be sampled at select locations in the chain from May 28, the day Hamburger Day is celebrated.

At the forefront of innovation

This is not the first time that Restalia has surprised the market by testing and launching groundbreaking proposals. The company has pioneered a pilot project that allows customers of 100 Montaditos establishments in the La Vaguada shopping center, in Madrid, to pay for their drinks with virtual currencies. Likewise, through its Restalia Delivery division, it has conducted the first delivery tests at the Hera Dron Hub base, in Zaragoza, with the aim of studying the feasibility of drone delivery of cooked food as a safe reality in the near future.

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