Nestle She set herself a goal from which nothing is containers, including plastics, end up in landfills, oceans, lakes or rivers in order to create a zero-waste future. Thus, 96% of all Nestlé packaging in Spain is actually designed to be so recycled or reuse.
To this end, the company has worked in three areas: promotion environmental design; Cooperate with other agents in to improve affiliate combination systemsselection and recycling; and promote to consciousness citizen.
“Based on the fact that packaging is essential to ensure food safety and product quality, we at Nestlé are committed to developing sustainable and innovative designs. We actively contribute to the search for waste management solutions, Reducing So Gas emissions The greenhouse effect in favor of the circular economy. Our great ambition is for future generations to live on a waste-free planet,” says Jordi Eckart, Environmental Officer at Nestlé Spain.
In this way, the company has reduced, replaced and redesigned plastic packaging for its products and encouraged the use of those that have better recycling rates, reducing materials that are difficult to recycle. This is the case for the inner trays of Red box chocolate, which have been replaced with transparent ones to facilitate their recycling; o Replace Nesquik can lids and lids Nescafe jars Or servefácil coordinators from La Lechera by others made from recyclable monomaterial. Likewise, everyone’s body coffee capsules Nescafe Dolce Gusto already has 20% less plastic.
In addition, Nestlé Spain has, in some cases, removed plastic for some assemblies of units arriving at points of sale, such as in Solis tomato In others, I’ve replaced them with recyclable, sustainably sourced paperboard, as in the Litoral collection.
Similarly, the company also encouraged to launch some of its watermark formats in our country – Nestle Aquarell and Veladro – made of Recycled plastic or rPET, such as the 75 cl and 1.5 liter bottles of both brands containing 50% rPET, as well as the 1 liter bottle from Viladrau. Similarly, Purina ONE Bifensis has launched a complete cat food with packaging made from recycled plastic.
For their part, the Original and Vertuo capsules of Nespresso already contains 80% recycled aluminium. Finally, alternative materials, such as paper, were also sought after. In this way, for example, the entire range of Smarties products is presented with containers made of this material.
Besides design favoring recycling, Nestlé Spain has strengthened its alliances with other partners with a commitment to improving selective collection and recycling.
Thus, it has encouraged formation circularcapsa non-profit organization of 24 coffee factories, created with the aim of developing and managing an ambitious collective system for the collection and recycling of used coffee capsules based on the system followed by the company, through its brands Nescafé Dolce Gusto and Nespresso launched in Spain in 2010. This system contains Already on more than 4380 recycling points throughout Spain.
Recently, with her Nescafé Dolce Gusto brand, she has also co-created Alliance for Small Plastics Recycling (ARPP), thanks to which it has reached agreements with the Valencia City Council and the Generalitat Valenciana to develop a pilot project in the City of Valencia for the separation, classification and recycling of small plastic waste.
Nespresso also developed a similar initiative in the same city a few years ago through The Coalition for Aluminum and Mild Steel Recycling (COAALI), an entity created to promote the efficient recycling of small containers made from these types of materials, which are infinitely recyclable.
Globally, Nestlé has set out to reduce the use of virgin plastic by a third by 2025, and by that date, 95% of its plastic packaging has already been designed for recycling.
So far, the worldwide group has achieved this close to 82% for him plastic bottles designed to be recycled The use of virgin plastic fell by 10.5%, while it is on track to achieve the one-third reduction set for 2025.