Heineken Spain is expanding its sustainable last mile distribution

Heineken Spain has reached an agreement with the Bilbao City Council and its distribution partner Euskodis, thanks to which it will deploy its sustainable logistics project in the center of Bilbao.

the totalIn this way, more than 200 hotel outlets will be provided They will benefit from this pioneering distribution with which Heineken plans to avoid emitting 1,650 kilograms of carbon dioxide equivalent per year in the city.

Thus the company continues to take steps in its sustainability agenda Realizing its ambition to reduce emissions by 30% across the value chain by 2025 and Achieving carbon neutrality across their chain by 2040. Thus, under their Green Fidelity roadmap, the brewery is reducing their emissions “from field to bar,” doubling down on their distribution efforts, and is the final link in their beer journey for the hospitality industry and consumer.

A bet with which the company has established itself as the first Spanish brewery with a system Last mile net zero-emissions sustainable delivery, with electric vehicless, and that will now roll through the streets of Bilbao’s Old Town with a pilot.

Mobility and Sustainability Consultant, Nora Abete, emphasized, “Our aim is that before logistics and distribution become such an unsolvable problem as it seems in many large cities, We have started work to facilitate and improve the loading and unloading operationsAnd we do it in a sustainable way, like in this case.”

For his part, Pablo Mazo, Director of Corporate Relations at Heineken, Spain, explains this “We are actively collaborating to make our cities more sustainable. We have become a leader in end-to-end delivery for the hotel sector with our net zero emissions logistics project. We are reaching more and more urban centers, thus helping to take care of the planet and our environment, as well as helping our customers to be more sustainable. Our ambition is to make the beer journey a more sustainable and net zero emissions journey, from field to field.”

Thanks to its smaller dimensions and weight, Designed by Andalusian company Scoobic, these electric vehicles can drive through the old town of any city Integration into the environment and respect for neighbors and tourists, in addition to removing traffic congestion, reducing visual and noise pollution, and paying attention to cultural heritage, especially in cities such as Bilbao.

A milestone by which the brewery was able to embody its expansion into more Spanish cities After its successful implementation in Seville and Malaga and the implementation of other pilots in cities such as Madridor locations in Catalonia such as Sitges or PortAventura, among others.

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