Dani Garcia’s digital brand opens its first physical point of sale in Carrefour

La Gran Familia Mediterránea, the digital brand created by Chef Dani García in 2020 as a pick-up and delivery service, has made a leap into the physical world with Carrefour, a strategic partner with a strong presence and relevance at the national level that bets heavily on technological development and innovation in its centers.

thus, Customers who come to Carrefour San Sebastián de los Reyes will be able to enjoy more than 40 dishes. Among the most popular are the Burger Ball with Dani Garcia’s famous secret sauce, oxtail brioche or Russian shrimp salad. It also includes The Gaming Family, listings designed by major Spanish broadcasters like Rubius, IlloJuan and soon Ibai.

Despite being born as a digital brand and investing heavily in technological development, The goal was to move from the digital world to the physical world and thus bring the brand closer to our customersComments Sandra Manresa, CEO of La Gran Familia Mediterránea, responsible for leading this project in which new tasting formats are being developed adapted to the online environment.

La Gran Familia Mediterránea technology project already has 17 operational kitchens in Madrid, Barcelona, ​​Valencia, Alicante, Malaga, Seville, Granada, A Coruña and Vigo, Closing the invoice for 2022 at €11m representing 60% growth for the company compared to 2021. In addition, it operates third-party brands such as Aloha Poké, Tommy Mels, or Street Burger, operates from excellence as a marketplace, and expands its audience through other food delivery brands.

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